Every plan is short videos for Instagram and TikTok every week, edited, captioned and posted for you. What changes is who's in them, and how much of your time they take.
The four plans
Prices are per month, in US dollars. Sixteen videos a month on every plan except Full-AI, which makes twelve.
Add it to Standard or Plus. For businesses within a 20-minute drive of us in New Jersey and Massachusetts, we come in and film from the shot list on a DJI Osmo Pocket gimbal camera, so you never have to.
Once a week
Four visits a month, about 45 minutes on site each. You keep working while we film.
+$240/mo
Twice a week
Eight visits a month. More footage, so more variety in every video.
+$400/mo
Standard with weekly filming is $720 a month: sixteen videos, and you never pick up the camera.
Add boosting to any plan. We put a little money behind the videos that already work, or that sell something specific, aimed at people near your business.
+$150/mo
Our fee, for ad budgets up to $1,000 a month. Above that, 15% of what you spend. Agencies' cheapest ad management runs $500 to $1,500 a month, or 15 to 20% of spend.
Plus your ad budget
Paid straight to Instagram or TikTok on your own card. We never hold your ad money.
Instagram: Meta advises at least $5 a day for six days. $5 a day is about $150 a month.
TikTok: its ad tool needs more than $20 a day per ad group.
Reels ads cost about $4 to $8 per 1,000 times they're shown, so $150 buys roughly 18,750 to 37,500 showings.
What we do
Boost the videos people already watch, and the ones that carry an offer, an event or a new service
Aim them at people near your business
Check them every week and stop the ones that don't pay off
Show paid and organic views as separate lines in your monthly readout
a video on Standard, posted. A 2026 agency pricing guide puts eight to twelve clips at $1,500 to $2,500 a month, which is $125 or more a clip, with posting extra.
$6,285
a month is what the median US film and video editor earns: $75,420 a year as of May 2025, before payroll taxes. Standard costs under a tenth of that.
388k
views in 5 weeks on accounts we run ourselves, cut by the same system that will cut yours. Our best clip has 54k. Measured .
And the AI plans?
Plus
About 32 extra shots a month, two in every video, for $240 more than Standard. Your talking head always has something to cut to.
Clone
You film once. After the recording session there is nothing to shoot, so a busy month still gets its sixteen videos.
Full-AI
Nothing to film at all. Products, services and ideas that are hard to film get shown anyway.
Price per video, worked out from published monthly prices and video counts, from sellers and pricing guides. Read in November 2026.
Published prices, per videoHultin & Co
$0$100$200$300$400
Edited from your own footage
Low-cost video services, posting included$30–$42
Agencies, from a 2026 pricing guide, posting extra$125–$313
Hultin & Co Standard$30
Hultin & Co Plus$45
Your AI twin
AI-twin service, video files only$18
Hultin & Co Clone$60
Fully generated
AI video services, files only or short add-ons$17–$75
Hultin & Co Full-AI$90
Standard sits at the low end of published prices, with a fuller edit and a weekly shot list. Plus sits just above the low-cost services. Both cost far less per video than agency pricing guides. Clone and Full-AI cost more than the cheapest AI video services; what the extra pays for is listed above. Where a source gives a price range and a video-count range, the bar covers every per-video price those ranges allow.See these numbers as a table
Who
Per video
Published price
Source
Low-cost video services
$30–$42
From $149 for 5 videos; $500 for 12; $800 for 20. Posting included.
HeyGen makes the person being cloned record a consent video themselves, and ElevenLabs only clones a voice for its own owner. We never clone staff, customers or anyone else.
TikTok requires a label on realistic AI-made scenes and people, and Meta may require one on Instagram. We switch it on for every Clone and Full-AI video, and for any Plus shot that looks real. If an ad shows an AI-made person who isn't a real, identifiable person, New York has required a clear disclosure since June 9, 2026, and we add one.
Feedbird, short-form videos. From $149 a month for 5 videos, posted for you; AI videos add-on from $149 a month for 2 simple clips up to 30 seconds.
Assurgit, done-for-you AI video, updated March 2026. Launch: $397 a month for 5 videos a week with your face and voice; auto-publishing from the Starter plan up.